Building trust and awareness of your brand can be done in many ways. There are paid and free options. However, don’t forget that the primary goal is to make a good product for people. You can’t build trust on substandard products or deceptions.

Help people learn about your product

Once you’ve built a solid foundation of trust, it’s worth resorting to PR. You can hope that people will find out about your product on their own. And they will, but it will take a lot longer. You can qualitatively influence this process with the help of UpReview. They can help you get real feedback from your own customers. So nurture trust in the product step by step, managing the process every day.

Support of the media

Another good way to build your reputation is through media coverage. Before you start working in this direction, it is worth carefully working out a portrait of your target audience and choosing a platform.  To be published in magazines, you need either an infotainment or an affiliate piece. Infopod is some interesting news that is relevant to the publication you are interested in. It can be an innovation, a case, or a vivid real-life story that happened in connection with the company’s work.

It is important to understand that if you plan to publish material for free, the news should be clickable. The magazine must get its benefit through a large number of views. So when you’re writing your proposal for the media, ask yourself what the publication will get from publishing an article or news about your company.

Offer guarantees

A simple way to increase credibility is to reduce the risk of selection. Offer your audience a one hundred percent return guarantee. For most physical products, this rule works as well: the customer can return an unused item within 14 days. Apply this to your marketing strategy, showing confidence in the product. This approach will work for info products as well: many coaches guarantee a full refund within the first week if the program does not meet the learner’s expectations. This is a good way to prevent negativity and peacefully part ways with a dissatisfied client. In practice, it is extremely rare for learners to get a refund for a course. Some brands provide a lifetime warranty on their products. For example, one company makes drinking bottles, and if one of them cracks or breaks or something else happens, the company is ready to replace it with a new version.

Trial period

The trial period is a great confidence-building option for technology products. The optimal demo period is 3 to 7 days. That’s enough time to familiarize yourself with the product, but not enough time to get bored with it. If you are afraid of losing customers in such a short period of time, you can offer a demo for the full VIP package, and then leave the default free version. It works to some extent as a demo, too, building loyalty and fueling interest in the product.