Technological advancements have brought about social media apps such as Facebook, Whatsapp, Twitter and YouTube that have taken control of app usage. People are now spending more hours on their phone with most of the time allocated to the usage of social media apps. This trend is due to the fact that these apps offer a broad source of online content and improve our desire for social validation.

Instagram

Why don’t you mention Instagram? – you would ask… Of course, Instagram is a very popular app where you can not only share your pictures but build your own business. Though, it may need some additional resources like socialbloom.com to be employed to grow the number of followers. Otherwise, it can be really hard to grow your business fast. Read more about Instagram and building business in my other posts. Meantime, let’s go ahead and talk about Facebook.

Facebook

Facebook Messenger is by far the most popular social media app with 87% of social media users having a look at it at least once in a day. This is attributed to the high number of users that Facebook has with over 2 billion people relying on it since its inception in 2004. The app works on Android and iOS phones as well as desktop computers making it easy to connect with family members and friends regardless of their current location.

The popularity of the Facebook app can be attributed to the features that it has to offer to the users. These features include:

• Photo Sharing

Facebook app allows the users to post their photos, comment or like other people’s photos or even re-share the photos. Through this, one is able to know more about other people and even have a chance to look at pictures posted by popular people. The acquisition of Instagram by Facebook has made this feature even better as photo sharing will grow even more.

• Links other social media platforms

Facebook Messenger makes it possible to link almost all your social media accounts such as Pinterest Pins, Instagram photos and Foursquare Check-ins. This allows you the chance to use the other social media accounts without necessarily having to open the specific accounts. This feature has strongly contributed to the increase in popularity of the Facebook app.

• Secret Chats

Through the Facebook app, people can have secret conversations which can only be read by the app user and the recipient. This guarantees privacy when it comes to personal information that one does not want to share with other individuals.

• Free International Calls

Facebook Messenger allows the users to make free internationals audio and video calls to their friends and family all over the world. The app only makes use of data for connections and a person using Wi-Fi services will have the opportunity to enjoy longer call duration.

• News Feed

Facebook Messenger contains a News Feed feature that allows the users to get access to valuable information without having to visit a specific person’s profile to look at the information. This feature keeps users up to date with all the trending news within a short period.

With more social media apps gaining popularity, Facebook Messenger faces the threat of being outdone in its popularity. However, the developers of the app are constantly improving it in order to keep pace with their competitors such as Whatsapp. Until other social media platforms attract more users, Facebook app will remain the most popular Social Media app all over the world.

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