Entrepreneurs have realized the importance of online shopping and have shifted to e-commerce to generate more sales and make more profits. Boutiques, too, have now established a very prominent presence online. Visiting an online clothing boutique nowadays is very common. According to statistics, e-commerce sales of the apparel industry have surpassed $100 billion in the year 2018, with this number rising in the following years. This number comprises almost 20% of the entire e-commerce sales, making the clothing the single most product category among the USA’s people.
Even though online boutiques are becoming successful by the day, not all online boutiques are recommended. Some online boutiques have created an immediate impact because of their user-friendly interface as well as responsive websites. These online clothing boutiques have built exceptional websites that give their consumers the best possible online shopping experience.
Features of successful online boutiques
Regardless of the size of these boutiques, all the leading online brands have a few things in common. Firstly, these brands have visually pleasing content that maintains the interest of the shopper. These brands also make use of product descriptions to give add a better personality to their products. They also tell engaging and appealing stories regarding their journey. One of the other notable features is that these boutiques regularly introduce new and better products to better cater to their audience’s needs.
Moreover, they are more interactive concerning how they operate. These boutiques enable this by inviting customers to become a significant part of their community. The other thing is that they do not sell everything they can think of; instead, they respect their brand image and stick to a specific look to attract their unique set of consumers only. Lastly, these boutique leverage user-generated content such as customer and other blogger reviews to help sell their products to a broader audience.
The following online boutiques are fully equipped with the features discussed above and therefore, are very successful thus far.
Under the direction of Olivia Kim, Nordstorm has managed to make itself famous online. With trendy designs and exclusively made products for their online customers, Nordstorm is definitely one of the go-to online boutiques for trendy women’s clothing.
“Sincerely, Tommy” is another successful online store. It is run by Kai Avent-deLeon. It has a very catchy and trendy vibe to it that makes it stand out from the rest. It gives its online store a look that is exclusive to up-and-coming brands mixed with affordable in-house labels.
Undoubtedly, it is one of the best fashion brands available in the market. Everlane is not only trendy but is also fully focused on sustainable development. This brand creates quality and trendy products and sells directly to its customers online.
This is another apparel store that has gained great fame and credibility online. They provide unique shoe designs and have a variety of different brands available to shop from as well. However, Zappos is known particularly for its fast and convenient shipping process.